Gumbassador Beta

We're taking the crap out of gum and putting your teeth first.

But we need your help deciding: Fresh Mint or Lemon Mint?

Free
OhGum Fresh Mint and Lemon Mint sachets
Founding Gumbassador Sample
Fresh Mint + Lemon Mint — both included
Free £12.50
86% of free packs claimed
Get a free pack

Free for UK addresses. Outside the UK? Shipping is calculated at checkout.

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You've helped us get this far. Now help us finish it.

You've watched the journey, followed the failures, asked questions and waited for the product. Now we need you to try it and help us decide what launches.

Behind the scenes Behind the scenes Behind the scenes Behind the scenes Behind the scenes

How it works

You're not just receiving a sample. You're helping build the final product.

01
Receive
Your sample will arrive in October.
02
You try
Try Fresh Mint and Lemon Mint.
03
Decide
Vote for your favourite — it decides which flavour launches.
Get a free pack
Meet OhGum

Designed to clean.
Made to chew.

0% plastic, 0% rubber, 0% sugar, UK made
How it works

Our OH3 complex

3 layers, naturally formulated to clean, strengthen, and freshen.

Clean
Helps reduce plaque and remove buildup for a cleaner mouth. Powered by xylitol, erythritol, mastic and bentonite.
Strengthen
Supports enamel and helps protect teeth from acid damage. With hydroxyapatite, calcium lactate and zinc citrate.
Freshen
Helps keep your mouth balanced and breath fresh throughout the day. With zinc citrate, pine resin and Chicle tree sap.

We're still iterating with dentists and early Gumbassadors, so the formula may evolve as we improve it.

Sam, founder of OhGum

I got my first cavity when I was 19.

I was confused — I thought I was doing everything right.

So I asked my dentist what I could do.

They said floss, brush — but also: chew sugar-free gum after meals.

I started looking into gum. And realised something surprising.

Almost all chewing gum is made using the same ingredients as plastics and rubber.

It's built for margin, not mouths.

So I decided to build

OhGum.

Plastic-free. And actually good for your oral health.

Story so far

16 months, start to here.

It started with a cavity
Led to my mum's kitchen
Building a kitchen of our own
Negotiating with a scrap metal dealer
Failing to make the machine produce chewing gum
More development
More machinery
Gumbassador beta — you are here
January launch

Help us reinvent chewing gum

Become one of the first people to try it and help us make the final version.

Get a free pack

Free for UK addresses, no subscription. International orders pay shipping at checkout.